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Making 150 years of history feel like a story worth watching.
4
Months
6
Episodes
6,000+
Educators
The Challenge
History locked away
Adventist Education has over 150 years of rich history, but most of it was locked away in archives. Disconnected from the people it was meant to inspire.
We needed to change that. The goal was to make this history accessible and engaging for everyone, whether they'd been in Adventist education for decades or were just learning about it for the first time. Young or old, they needed to feel the story, not just hear the facts.
The Approach
Investigative storytelling
We took an investigative storytelling approach, piecing together the narrative like a documentary. Here's how we made it work:
Discovers the story with you, the viewer.
Step 1
The Host
Hover to reveal
Carefully crafted visuals, music, and writing to draw you in.
Step 2
The Immersion
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From circled documents to highlighted facts. Every detail helps you piece the story together.
Step 3
The Visuals
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The Animation
Where the hours went
After filming wrapped, we had 35 days to edit and animate 6 full episodes. Two people. 8-10 hours a day. Every day.
Chalk-style animations, investigative graphics, and layered storytelling. Turning raw footage and historical archives into a cohesive, visually engaging series.
35
Days
600+
Hours
4
Animators
The Strategy
Built for people, not algorithms
Algorithms don't click. People do. They decide whether to watch, whether to stay, whether to share. So we built this for them, not for bots. Every hook, every frame, every story beat designed for the human on the other side of the screen.
Marketing
Algorithm
Person
Everyone's chasing something
This content was built for The NAD Educators' Convention 2023 in Phoenix, Arizona. 6,000 teachers, principals, and education leaders in one room. We didn't need clicks. We needed immersion. People were already there. Our job was to make them stay, lean in, and feel something.
And they did. The series brought people together, sparked conversations in the hallways, and reminded educators why they chose this calling in the first place. Even after the convention, people kept talking about it. We had strangers mention the videos to us, not knowing we were the ones who made them.
And even though it was built for a live audience, we made sure it would still work online. If it ever hit social media, it needed to hold attention there too.
Algorithm
Us
People
People get people
The Results
“My kids kept asking for more episodes.”
Project Director
When children are engaged by educational history content about 150-year-old events, you know the storytelling worked.
8
People
106
Days
424
Hours
6
Episodes
The Work