+
The Challenge
How do you introduce a product that changes lives?
J58 built a wheelchair that lets users stand up. A revolutionary product that gives people back their vertical life. But the world didn't know it existed yet.
Our job was to take J58 from zero online presence and jumpstart it.
The Approach
A wheelchair-bound comedian who could finally stand up
We found a comedian in Amsterdam who used a wheelchair and was willing to try the J58 chair. He gave us something no ad could buy: a real moment, a real story, and real content for social media.
The Stand Up Comedian
We flew all the way from Atlanta to the Netherlands to film Anthony, the comedian.
A 9 hour flight across the Atlantic
The journey to make J58 show up on the map.
He stood up and made jokes about being able to finally see eye to eye.
We had a great time.
And we were able to make the post.
We interviewed him and learned what this truly meant to him, both as a comedian and as someone who uses a wheelchair.
j58.eu
900 views
800 views
2.1K views
18.8K views
300 likes
With barely any followers, getting noticed is 10x harder.
The content has to resonate immediately.
We found something that could quickly explain what this wheelchair does and why it matters. A comedian who could finally stand up.