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The Challenge
Revealing the high-tech behind a simple package
How do you get an unknown product the recognition and respect it deserves?
What we had to convey
We needed something that would easily stand out.
The Process
Starting with sketches and brainstorming with the team
We worked closely with BC3's leadership and scientist to map out how to reveal each piece of information, when to transition between sections, and what the messaging should say.
Our rough sketch idea for what the animation could look like initially
The rough previsualization of the animation
From Previsualization to Final Render
We created rough previsualizations to nail down timing and flow before investing in the final polished renders.
The Campaign
Running Out of Time
Time to bleed out can be a matter of minutes. How can you ask for help in the great outdoors? This product buys you time.
We built a striking campaign around one technique: the separation of time. The host speaks in real time while the injured struggle in slow motion, making viewers see themselves in that scenario and ask: what would I do?
The Victim in Slow Motion
A stick impales his shoulder. Time stretches out. Every second becomes a decision that needs to be made. The slow motion forces viewers to sit in that moment, asking themselves: what would I do?
The Host in Real Time
Blood runs down his arm. While he struggles in slow motion, the host speaks at normal speed, calmly explaining that it's a tall ask to know what to do within minutes to save yourself. But with BC3, you can spray and slow down to think, making rational decisions after.
Behind the Scenes
Crafting Realistic Injuries
Creating convincing emergency scenarios required meticulous planning and practical effects work. From prosthetic wounds to fake blood, every detail was carefully crafted to sell the urgency of the moment.
The Results
Making People Stop and Think
The goal was never just views. It was about creating a moment where someone scrolling stops dead in their tracks and imagines themselves in that scenario.
Every viewer walks away with the same thought:
What would I do if that was me?